[{"data":1,"prerenderedAt":27},["ShallowReactive",2],{"insight-shared-memories-award-v2":3},{"slug":4,"layout":5,"title":6,"excerpt":7,"category":8,"date":9,"image":10,"imageAlt":11,"content":12},"shared-memories-award","half","From anonymous memories to a Henry van de Velde Award","How Shared Memories turned emotion into an immersive installation.","Process","2026","\u002Fimg\u002Finsights\u002Ffrom-anonymous-memories-to-a-henry-van-de-velde-award\u002F01_HVDVA.webp","Shared Memories installation",[13,18,22],{"type":14,"paragraphs":15},"text",[16,17],"Some projects begin with a client brief. Others begin with curiosity. Shared Memories started with a simple question: Can a deeply personal memory become a shared experience?","Together with Jens Demarest, I created an immersive installation that transforms anonymous memories into an abstract composition of light and sound. Visitors don’t immediately discover whose memory they’re experiencing. Instead, they’re invited to interpret the installation through their own emotions before revealing the original story.",{"type":19,"src":20,"alt":21},"image","\u002Fimg\u002Finsights\u002Ffrom-anonymous-memories-to-a-henry-van-de-velde-award\u002F02_HVDVA.webp","Shared Memories receiving a Henry van de Velde Award",{"type":14,"paragraphs":23},[24,25,26],"That order matters. Most storytelling explains first and lets you feel afterward. We wanted to reverse that. Experience first. Explanation second. Because the installation relied on abstraction instead of literal visuals, motion became one of the main storytelling tools. Every light movement, transition, and rhythm had to communicate emotion without words. The limitations became part of the design. Low-resolution LED panels forced us to simplify every visual decision. Rather than seeing that as a restriction, we embraced it. Less detail created more room for interpretation.","The project eventually received a Henry van de Velde Award, recognising both its emotional impact and its innovative approach to storytelling. Winning the award was incredibly rewarding, but perhaps the most valuable lesson was something else entirely.","People don’t always remember what they see. They remember what they feel.",1785100084775]