[{"data":1,"prerenderedAt":19},["ShallowReactive",2],{"insight-why-the-first-five-seconds-matter-v2":3},{"slug":4,"layout":5,"title":6,"excerpt":7,"category":8,"date":9,"image":10,"imageAlt":11,"content":12},"why-the-first-five-seconds-matter","half","Why the first five seconds matter","What launch videos can learn from social media.","Process","2026","\u002Fimg\u002Finsights\u002Fwhy-the-first-five-seconds-matter\u002F01_JOBR.webp","JOBR launch video still",[13],{"type":14,"paragraphs":15},"text",[16,17,18],"Attention has never been more valuable. Whether someone discovers your product on LinkedIn, Instagram, or during a presentation, the first few seconds decide whether they’ll keep watching.","That doesn’t mean every video needs fast cuts and loud music. It means every second should earn its place. A good launch video quickly answers three questions: What is this? Why should I care? Why now?","Everything else builds from there. One project where this became especially important was JOBR. The challenge wasn’t just introducing a new platform. It was creating enough curiosity within the first few moments for people to keep watching. Every design decision, transition, and animation supported that goal. The strongest launch videos don’t explain everything. They explain enough to make people want the next answer.",1785100084776]