Bringing a renewed brand to life through motion

For the brand refresh of BNP Paribas Fortis, I collaborated with Motion Voice on the official case video. While Today Agency led the brand refresh, our role was to translate the new identity into motion and make it tangible on screen.

Together with Siebe Jacxsens and Dries Van Broeck, we worked on the motion design, focusing on clarity, rhythm, and consistency across the visuals. The goal was to let motion reinforce the refreshed brand story without overpowering it, adding energy, structure, and coherence to the overall narrative.

The result is a case video that captures the essence of the new brand direction and shows how motion can strengthen a refreshed identity in a clear and confident way.